NC Blogger FTC Disclosure Template

Blogger FTC Disclosure Template

(Note: The products and services listed on this site are for North Carolina residents. If you are located in another state, you should contact an attorney in that state for legal services and products.)


If you are a blogger who receives compensation or something of value for writing articles, reviewing products, publishing sponsored posts, etc., then you are required to disclose that relationship.



WHY YOU SHOULD HAVE DISCLOSURES...the law requires it.

The Federal Trade Commission (FTC) is responsible for protecting consumers and making sure that advertising is not deceptive.

According to the FTC, "if you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services."
(Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers)


"Under Section 45(m)(1)(B) of the FTC Act, the FTC may notify companies that certain acts or practices have been found in administrative decisions, other than consent orders, to be deceptive or unfair. Companies that receive a Notice of Penalty Offenses now have “actual knowledge” that those practices violate the law. If the company engages in that conduct in the future, the statute allows the FTC to sue the company, seeking civil penalties...deceptive practices in the future could result in penalties of up to $43,792 per violation."
(Source: https://consumer.ftc.gov/consumer-alerts/2021/10/ftc-puts-advertisers-notice-honest-opinions-only)



WHAT IS INCLUDED IN THE BLOGGER FTC DISCLOSURE GUIDE

This is a 2-page disclosure designed specifically for bloggers. It briefly covers a number of topics including trademark, copyright, comment moderation, affiliate links, sponsorships, reviews, and more. You will also receive a tip sheet to help you when you are posting content.

Your disclosure doesn't have to be fancy or contain big words. It just has to be clear to that viewers know that you may have received something of value or that you have a certain business relationship with the brand.




DOCUMENT REQUIREMENTS
**Buyers MUST have Microsoft Word and know how to use Microsoft Word to personalize the agreement.



TERMS OF USE AND COPYRIGHT RULES
Your purchase provides you with a non-exclusive limited license for your personal or professional use. Your purchase does not include the right to resell the documents alone or as a package or bundle, in whole or in part, as a sublicense, grant, or through any other agreement. Ms. Legalista shall remain the exclusive owner of any and all rights, including copyright, for its products.


DISCLAIMER
The use of this form does NOT create an attorney-client privilege, and there is no attorney-client relationship. These are do-it-yourself forms and templates, but they are not a substitute for the advice of an attorney licensed to practice law in your state.